He has been involved in music since childhood, singing in a choir from a young age. He studied economics. His longtime collaborator is the producer and godfather Nemanja Filipovic. He released a notable duet song "Ujutru" with Sara Jo. In 2014, the song "Ramdagadam" was one of the most listened-to domestic songs. In 2023, it was announced that he is one of the participants in the Eurovision Song Contest 2024 with the song "Dno". He has a daughter from his marriage to the singer Goga Stanic.